BTEC Unit 7 Task 1 (Certificate and Diploma)

This is the first homework task (already set for MGA groups - LCA group watch this space...)

You are going to be able to access the higher levels by going into lots of detail - use as much technical advertising language and examples as you can.

Assessment Task 1

Consider the following 3 advertising scenarios and answer the questions (a) to (d) below.

1. A company has developed a hand held console that can be linked to two or more other consoles. It has been designed for high speed gaming and will be sold at low cost.

2. A low cost airline wants to develop their market in fun holidays designed to appeal to the young adult market. One of the key features of the holidays is late night partying in bars and clubs.

3. A toy company wants its talking robot to become the top toy this Christmas. The toy is priced at more than £200.


(a) Describe the target audience for each of the three products.
(b) Discuss the most effective form of advertising for each product
(c) Produce an initial outline of the advertising techniques you would use to advertise each of these products.
(d) Explain why you chose these techniques.

Assessment evidence

P: Describe the kind of advertisements and advertising techniques you would use

M: Discuss the kinds of advertisements and advertising techniques that you would use, using appropriate examples

D: Critically discuss the kinds of advertisements and advertising techniques you would use.