The NRS grades are a useful tool to use when analysing advertising, particularly when focussing on audiences, and deciding which group is being targeted by a particular advertiser. You will need to know these catergories when going into your exams - this kind of stuff gets you grades!
NRS social grade
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research.
The grades
The classifications are based on the occupation of the head of the household
Grade - Social class - Chief Income Earner's Occupation
A - upper middle class
Higher managerial, administrative or professional.
B - middle class
Intermediate managerial, administrative or professional
C1 - lower middle class
Supervisory or clerical and junior managerial, administrative or professional
C2 - skilled working class
Skilled manual workers
D - working class
Semi and unskilled manual workers
E - Those at the lowest levels of subsistence
Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively. Only around 2% of the UK population identifies as upper class, and this group is not included in the classification scheme
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