Film Promotion 1
Film Posters
Posters and trailers have been used to promote films for many years, but the nature of film marketing and promotion has changed rapidly in recent years. Posters are a vital part of the marketing process, and appear in magazines, newspapers, on bus shelters and buses, and on billboards for big releases.
Film poster conventions:
• An eye catching image or images – often related to characters (and the stars of the film) or the setting of the film
• The title of the film carefully constructed in terms of font style, colour, size and placement. A lot of thought goes into the title – it is meant to be memorable and suggest the genre of the film.
• A tagline for the film – like a catchy slogan of an advertisement – offering another clue to the genre and main themes or content of the film.
• The names of well known or key people connected to the film. These are usually actors but may be the director or the producer if they are significant enough to deserve it.
• Endorsements from other media productions (such as Empire Magazine) giving their comments…’5 stars…Unmissable!’
• Details of any award nominations or awards that it has already won. These will be placed clearly on the poster
• The production blurb – info in tiny print that lists the production and distribution companies as well as other information.
No comments:
Post a Comment